AI & Personalization

AI and Behavior Based Personalization

To reduce even further the need for people to provide information and still drive personalization, Meplis supports data capture based on content visited and features used. This profiling, with the approval of the participants, drives personalization automatically.

Content Tagging

Meplis uses dynamic content tags which can be used to discover interest areas of participants and increase value delivery to them by personalizing interface, content, and features.

Monitoring

When remote monitoring is used in disease management, data provided herein can, with the approval of the users, help in profiling and discovering how to best improve care pathways and personalize treatment strategy

Hyper personalization in Healthcare

Treatment and medication adherence are known global healthcare challenges and “increasing the effectiveness of adherence interventions may have a far greater impact on the health of the population than any improvement in specific medical treatments.”

1. Sabaté E, ed. Adherence to Long-Term Therapies: Evidence for Action. Geneva, Switzerland: World Health Organization; 2003. []

Combining several personalization strategies and the features available on the platform Meplis, we support individually personalized medicine solutions and customized patient engagement strategies, beyond segmentation.

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Meplis Behavior based Personalization

Frequently Asked Questions

Can we limit the behaviors and actions that are being recorded for personalisation purposes?

A: Yes, this can be configured on a project basis. 

Can people choose to opt out of behavioral personalisation?

A: Yes, behavioral personalisation can be turned off by the end user inside the applications.