POC Technology Awareness and Market Growth

Abbott selected Meplis as a technology partner for the global, multi-region and multi-language MyPOCacademy.com portal which aims to foster awareness about the value of Point of Care (POC) devices in various clinical settings and therapeutic areas.

Visit MYPOCACADEMY.com

HCP Engagement

The project contains rich assets to engage healthcare professionals, combining trending articles, guidelines, fact sheets, on-demand video, accredited content with CPD certifications, surveying tools and more. Users are ablçe to save items of interest and activate accreditation, allowing them to complete data requirements to receive certificates for download.

Multi-language Managed Livestreams

A strong differentiator of the project is the usage of Multi-language Livestreams, having done managed events with 8 different languages for the users embedded in the interfaces. The events allowed users to answer questions in near real-time and get answers through the Livestream events and series.
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Engaged community

Abbott can reduce marketing costs for upcoming events by leveraging the community user base, and capture feedback about the perceived value of the portal and accredited content from HCPs to gain insights into shifting needs in a rapidly evolving market. 

Through Livestream events, Abbott also allows interaction with Key Opinion Leaders and supports answering in-depth questions about the content. 

We thank Abbott for trusting Meplis with this important strategic project and continuously working to deliver quality technology & services to help reach objectives. 

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MyVirtualSurgery
  • Date
    2024-01-18
  • Client
    Abbott Inc.
  • Category
    • Education,
    • HCP engagement
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